Connecting Over Tacos and Loans
In this clever and engaging ad, a mortgage consultant named Bert Carpenter reaches out to his social media followers with a light-hearted touch. The message opens with a humorous call to the 98% of silent followers, asking, "Who are you?" This approach catches the attention with both intrigue and amusement, striking a balance between professional outreach and casual charm.
The design of this ad is equally captivating, combining visuals of tacos and houses, subtly linking leisure with the serious business of lending. Bert poses two simple yet relatable questions: "Do you like tacos? Do you need a Lender?" By aligning interests in tacos with financial services, Bert crafts a friendly atmosphere, inviting potential clients to connect without hesitation. This creative strategy not only showcases his approachable personality but also breaks the ice in an industry often perceived as stiff and formal.
